“Adoption Commercial Receives National Award,” Ensign, Mar. 2003, 78
An LDS Family Services television commercial promoting adoption was honored with a 2002 Gabriel Award on 19 October in Los Angeles, California. The public service announcement, written and produced by Bonneville Communications, depicts a conversation between a birth mother and her child’s future adoptive parents. The spot concludes with the sentiment, “I wasn’t giving my baby up; I was giving her more.”
Created in 1965, the Gabriel Award is sponsored by Unda-USA—the National Catholic Association for Communicators—and is designed to honor excellence in broadcasting that “uplifts and nourishes the human spirit.”
“This particular award and what it represents are a great honor,” says Fred Riley, commissioner of LDS Family Services. Only one public service announcement receives the award each year.
This commercial is part of an effort by LDS Family Services to promote adoption as a loving option and to recognize the birth parent who selflessly and courageously chooses adoption.
LDS Family Services has won 16 national awards for this public service campaign since the campaign began in 2000. Bonneville Communications has won seven other Gabriel Awards for the Home Front commercials and the short feature Together Forever.