Seminaries and Institutes Style Guide

The Seminaries and Institutes Style Guide is designed to promote consistency across awareness communications. This guide outlines key elements such as logo and icon usage, color palette, and typography, ensuring each touchpoint reflects the brand’s identity and values. It will help you create cohesive and impactful brand experiences that effectively represent S&I worldwide.

Overview

  • Social media profile images using approved colors
  • Color palette
  • Profile cover images using approved colors
  • Simple text identifier containing the program’s associated name and the name of the Church
  • Identifier and logotype considerations
  • Use cases—identifier considerations
  • Digital and print: banners, posters, and additional assets
  • Watermark usage
  • End slate

Profile Pictures and Supporting Colors

Approved font and coloring with the name “Seminary” or “Institute” and shortened name of the Church.

Profile Pictures

Font, coloring, and text placement should match examples above. Use approved colors as a background for your profile image, while making sure your text has enough contrast for easy readability.

Approved Color Palette

The chart above includes values for color process printing (CMYK) and corresponding RGB (computer monitors and video) and hexadecimal values (websites).

Acceptable – Symbols, icons, and profile image use

Do’s – Profile Pictures and Profile Cover Images using Supportive Approved Colors

  • Do use approved colors.
  • Do use Helvetica, Times, and Arial for text.
  • Do make sure color choice has enough contrast to be legible.
  • Do use seminaries and institutes images of actual students with permission.

Don’ts – Profile Pictures and Supporting Approved Colors

  • DO NOT use inappropriate portrayals of deity. Only use images of the Savior from the Media Library. Media Library link: https://www.ChurchofJesusChrist.org/media/images?lang=eng
  • DO NOT use official Church logos, icons, or light rays. These are for official Correlated channels only.
  • DO NOT use unapproved colors.
  • DO NOT use ANY OTHER font that isn’t Helvetica, Times, and Arial for text.
  • DO NOT use colors with low visibility or low contrast for text.
  • DO NOT use stock photography to represent seminary and institute students.

Additional Profile Images and Icons That Are NOT Allowed

  • DO NOT use any unapproved icons or logos.
  • DO NOT use copy over critical portions of images.
  • DO NOT use images with copy that is cut off.
  • DO NOT create custom icons or repurpose Church materials.

Typography

Times New Roman and Arial are the only approved typefaces for Seminaries and Institutes communications.

Don’ts – Communication Text

  • DO NOT use ANY OTHER font that isn’t Times New Roman, and Arial for text.
  • DO NOT use colors with low visibility or low contrast for text.
  • DO NOT use official Church logos, icons, or light rays. These are for official Correlated channels only.

Digital and Print: Banners, Posters, and Additional Assets

The following are samples of approved banners, posters, and other digitals. Do not combine unauthorized icons, unapproved colors, or additional typeface. To ensure quality and consistency, only use Helvetica, Times, and Arial for text over images. Follow these same guidelines for memes, stickers, tablecloths, backdrops, swag, LDSSA assets, and more.

Imagery

Research respondents show a clear preference for images that are personal, candid, human, and authentic.

  • Do use both color and black-and-white images. Seek creative use of light.
  • Do capture members and moments “as is.” Images should be honest.
  • Do strive for images that suggest “doing” and convey an individual’s story. When possible, use the names of people in images to add credibility.
  • Do capture context in the surroundings. Let the environment help tell the story, and avoid cropping out the image’s frame of reference.
  • Do capitalize on metaphors that bring interest and meaning.

Don’ts – Imagery

  • DO NOT use obviously outdated images unless the age of the image adds authenticity to the story or subject.
  • DO NOT present collections of images that are overly homogeneous. While members of a group in a single image might be similar to each other (such as a family), the images throughout the publication should reflect the natural diversity of Church membership.
  • DO NOT remove flaws that make a person or place more genuine. Do not artificially colorize or tint images.
  • DO NOT use posed or staged images. Avoid casting models or prescribing wardrobes. Dress and grooming for Latter-day Saints should reflect prophets’ teachings and avoid extreme styles or appearances that may distract from the intended message.

Closing slate

The following are samples of approved closing slate slides. Do not combine unauthorized icons, unapproved colors, or additional typeface. To ensure quality and consistency, only use Times New Roman, and Arial for text over images.

Use one of the following closing slate for your presentation or videos. Or feel free to create your own using approved coloring, fonts, and placement while following the design style below.