Node type: Attribute
A reference to the ID of a visual resource in the production digital asset management database (Telescope).
Value/Content format: Text string
<image altText="Emma Hale Smith" mediaID="774068"/>
Previous versions of ldsXML allowed for an href attribute on image references. The value of href was an absolute URI path to the visual asset in Telescope. Attribute href will no longer be used in valid ldsXML.
When an ldsXML document is transformed for presentation by a particular publishing channel, i.e. print, web, or mobile, the mediaID attribute is used to query the proper rendition of the visual resource from Telescope, and then is converted to whatever attribution is appropriate for referencing images in that publishing channel.
For example: For print, the mediaID attribute is converted to an href attribute, the value of which is a path to the high-resolution rendition of the image in Telescope. For web and mobile presentations, mediaID is replaced by a webURL attribute, the value of which is the search-engine-optimized name of the web-optimized image rendition in Telescope. These conversions are performed by automated processes developed for delivering xml data to various publishing channels.