A business owner makes a sale but fails to recognize the customer’s full needs and her own opportunity to make a larger sale.

Made the Sale, Missed the Sale!

A business owner recognizes a customer’s need and takes the opportunity to sell a service in addition to the basic product sale.

The Upsell

Two business owners discuss the need to sell inventory quickly and minimize excess inventory.

Turn Inventory Quickly

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Chapter 11: How will I increase my profits?